No single aspect of marketing is more important than a quality website, your organization’s front door. A “good” website isn’t good enough to break through and to convert users into engaged customers and brand ambassadors. What you really need is a great website.
So, what makes a great website?
- Well Designed and Functional
- Optimized for Mobile
- Fresh, Quality Content
- Readily accessible contact and location
- Clear calls to action
If all you need is a straightforward, off-the-shelf website that appears professional enough to give your firm a basic start, there are thousands of pre-made templates and themes that make constructing a website simple. However, you need a website that is as distinctive as you are if you want to stand out in today’s competitive market.
1. Well Designed and Functional
Your website serves as a reflection of your business, your goods and services, and ultimately your brand. Therefore, it’s crucial to present yourself in a polished and professional manner. Let your message stand out with white space, clear layouts, and high-quality images and graphics. The website must function swiftly, accurately, and as expected. Build to web standards, carefully check for typos, and run regular speed and functionality tests. Because each page could be a potential customer’s first or last impression, it should always be quick and easy to use. Your visitors will become frustrated by places that are broken, slow, or poorly built, which will prompt them to depart.
2. Optimized for Mobile
There are no longer any justifications; your website must be user-friendly and look beautiful across all platforms. You never know what kind of gadget your next visitor will be using because the growth of mobile and tablet devices is not slowing down. Making your website mobile-friendly will enhance both your visitors’ experience and your SEO rankings.
3. Fresh, Quality Content
Be brief, intriguing, and original. Avoid acronyms, corporate speak, and jargon; instead, use language that your audience can understand. Justify your “Why.” Because visitors have short attention spans, be precise, relevant, and update frequently. Spell properly. (A few pointers.) The addition of new material through blogs and social media updates encourages repeat visits and benefits SEO strategy. Yes, some investment is necessary to keep things interesting. You cannot live without it, no.
4. Readily accessible contact and location
Your audience won’t go looking for you. Make it simple to participate by providing a variety of contact options, such as a contact form that is simple to use, social media, email, and phone. An added benefit is a Google map. Above all, make sure that this information is easily accessible on a contact page that is simple to find, if not on all of your website’s pages.
5. Clear calls to action
Visitors will do nothing if your website doesn’t ask them to. What does your website aim to achieve? Are visitors aware of this goal? Even educational websites encourage users to read and share content, subscribe to mailing lists, follow the business on social media, download toolkits, and more. Add a request to each page.